Made to Stick: Why Some Ideas Survive and Others Die

If you have planned to read a book next week or next month, make it this one. At times, it makes you feel you are reading a fable but like most fables the message remains profound (if I may say so). The book focuses on six simple principals and discusses each of them at length. The six principals are:
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories

The idea is well-worth reading and re-reading and re-reading...

Overall rating: 4.75 out of 5

Book info:
Title: Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath and Dan Heath
Publisher: Random House
ISBN: 978-1400064281

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